Thursday, April 7, 2011

Effective Ways To Encourage Site Visitors To Stay Longer and Come Back

By Sam Anderson

Probably almost every web business understands the value of the returning visitor and what it means to business. Even so, keeping the visitor curious and engaged, and staying for much longer, is another important issue. But attaining that is not always simple or easy for many reasons. So how well you comprehend and know what to do will certainly determine your results in those areas.

So how well you understand and know what to do will certainly determine your results in those areas. You can easily find at least a dozen various aspects of your site, and each will play their part in this process. Also, learn how to test your site, and there are a number of different strategies involved with that. Optimizing your site for the stickiness aspect is one thing we believe most small businesses fail to do, effectively.

Remember that any new person who lands on your site will make a brutal decision in mere seconds. The outcome will be whether that person continues reading or not, and that is just how it is online. The most important area of your homepage is situated in what is called the 'above the fold' area. That is what everybody will see first of all when they arrive, and it is what is visible without any scrolling down the page. Make very sure the purpose of your site, or what you do or provide is clearly visible above the fold. You can put your unique selling proposition, USP, above the fold plus you should. You never want to make people scroll to discover what is going on or what you have to offer.

Be very certain you take your niche market into account when picking colors and other graphic facets. Each niche area won't be the same in terms of what is most effective with them. Depending on your research, you should have a main group of colors to pick from. If you are doubtful, then make the new site and split test it with your older site. Take your market research facts, and then put yourself in the shoes of your visitors and see what is of interest to you. If your market is rich in crazy energy then your colors can enhance that aspect. You always desire to avoid creating stress because you are using improper color schemes. There are psychological side effects of colors, and you need to learn about them and use them smartly.

You know there are merely seconds before a visitor stays or has had enough. One thing you can do is intentionally place something above the fold that effectively captures attention. You want people to concentrate on that one thing that is all important. Then, make certain you have compelling information associated with it. You can use a premium quality graphic that is unique, powerful and immediately draws attention. The copy that is included in that graphic image should make people very curious to know more.

It is widely recognized that a judgment and verdict will be made about your site in just a couple of seconds. One method is to have something really attention getting, but proper, that people will observe right away. It is vital to make people desire to know more about your site and be there longer. But do involve some sort of copy with that image so people will be certain to read it. If you use a graphic, or photo, then be sure it is of very good quality and has something unique about it. You also desire to be best suited and create curiosity and the desire to uncover more information. What you are also doing is reinforcing the thought to stay there just a little bit longer. All of these approaches can work exceptionally well if you implement them effectively.

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