For more than 100 years, stories have been used to persuade and entertain. Stories fascinate all people regardless of age or culture. Which means anyone can use them in virtually any situation. Stories have an effect on us deeply for a variety of reasons. One of their most reliable uses is in marketing messages. The human intellect deeply resonates with stories. Marketing and advertising is about human emotions because all buying decisions are based on emotions and not reasoning.
Creating marketing and advertising messages can be very challenging. People nowadays are extremely skeptical, and for good reason. There are a number of reasons for this skeptical attitude. When you add a story in your article, you can bypass the skeptical mindset. You stimulate your readers' imagination when you tell a story well. The emotional attraction of the story bypasses the reader's inherent skepticism. Our emotions are a lot more powerful than our logic.
Needless to say your story can convey factual information as well. When you do a comparison of this method with a bullet list of benefits, the advantages become very clear. Logical sales presentations create resistance from the outset because their purpose is to convince the reader. The guard heads up the moment the reader feels pressure to buy. Nonetheless, a story can convey information covertly, as the reader enjoys the narrative. This is the miracle of using stories in your marketing presentations.
Look at an average Internet marketing web site, as an example. They're all concentrating on the standard "features and benefits" formula that is certainly standard. A story may express these same elements, but in a more skillful way. The best method to develop a story is to determine the intention of the sales copy. A story will probably be suggested by your own imagination quite easily. Keep in mind you don't have to write like Shakespeare because a straightforward story is all that is necessary.
Make a point of doing this along with your next writing project. Think of it as an experiment that not one person will ever see. There is not going to be any anxiety with this method. Be prepared for an enjoyable surprise after you write because of this attitude. Great copywriters have referenced this technique for over 100 years.
Creating marketing and advertising messages can be very challenging. People nowadays are extremely skeptical, and for good reason. There are a number of reasons for this skeptical attitude. When you add a story in your article, you can bypass the skeptical mindset. You stimulate your readers' imagination when you tell a story well. The emotional attraction of the story bypasses the reader's inherent skepticism. Our emotions are a lot more powerful than our logic.
Needless to say your story can convey factual information as well. When you do a comparison of this method with a bullet list of benefits, the advantages become very clear. Logical sales presentations create resistance from the outset because their purpose is to convince the reader. The guard heads up the moment the reader feels pressure to buy. Nonetheless, a story can convey information covertly, as the reader enjoys the narrative. This is the miracle of using stories in your marketing presentations.
Look at an average Internet marketing web site, as an example. They're all concentrating on the standard "features and benefits" formula that is certainly standard. A story may express these same elements, but in a more skillful way. The best method to develop a story is to determine the intention of the sales copy. A story will probably be suggested by your own imagination quite easily. Keep in mind you don't have to write like Shakespeare because a straightforward story is all that is necessary.
Make a point of doing this along with your next writing project. Think of it as an experiment that not one person will ever see. There is not going to be any anxiety with this method. Be prepared for an enjoyable surprise after you write because of this attitude. Great copywriters have referenced this technique for over 100 years.
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